Month: December 2016

Starting your fashion business: passion

The fashion industry has cut throat competition, fickle customers, seasonal deadlines, low cost labor from overseas, and high tech labor from big companies – so why would anyone want to start a business in this type of environment?  Passion!  And that is the differentiator that will set you apart from everyone else. Checkout Daniela Gutierrez-Diaz […]

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Marketing your fashion startup

My favorite source of information for marketing and starting a business is the harvard “Best of Startup Secrets” featuring Michael Skok on Youtube: https://www.youtube.com/playlist?list=PLxpB5Hi17Tp2cAs_OoRZSHqohHJhy9AWo Skok’s number one piece of advice concerns a pitfall that most entrepreneurs make – they focus on the product and what amazing thing they are going to bring to the world without thinking […]

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Google trends for fashion biz

We started marketing three weeks ago, focusing primarily on blogging and reaching out to designers directly for interviews. Our focus has been on the fashion industry, specifically fashion startups, marketing, Etsy selling, etc.  We’ve published over a dozen high-quality articles over the past weeks and it’s time to evaluate. Our first goal was to find […]

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Save time and money using custom pattern tools

I’m entranced watching professional tailors at their craft.  Just check out this video of a bespoke suit being made by one of the master tailors for Suarte: Everything is done by hand – they have their slopers / blocks that they modify to the customer’s measurements.  Then they cut the fabric and with the speed and […]

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Growing a fashion business: MariaQueenMaria

It’s not uncommon to start off as an army of one, but as some point, you either want to outsource some of the labor intensive parts of your fashion business, or you want to grow your company to serve more customers, make more money, or have a larger impact. Mina, of MariaQueenMaria, started humbly when […]

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Fashion Business: How to get started

Want to setup your own Etsy fashion business?  Look no further than EPCCreations (https://www.etsy.com/shop/EPCCreations) as a perfect example of who to emulate. EPC Creations is an Etsy fashion seller located in Nampa Idaho run by Elizabeth Curtis.  She started selling in 2014 after marrying her husband Phillip (hence the name EPC – Elizabeth and Phillip […]

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Selling on Etsy – what works

A few days I wrote about how to start a fashion business and specifically cited a couple Etsy businesses, one who was doing it right and another who got it wrong. Yesterday, a colleague said – why do you think you’re right? If I come up with amazing designs, I don’t need to use my […]

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Top 10 List of Sewing Tips

Ever encounter the same problems time and time again when working on a project?  Have you had pesky annoyances that you can’t seem to solve?  Checkout our top ten list of sewing tips – you’re sure to find one or more that save your time and sanity! Keep track of your snips.  Attach your thread […]

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