Month: February 2017

Fashion startup leveraging social media: Teyxo

Achieving success with your own fashion line is the result of working hard and working smart.  We have the pointers to help you do both. Lara Roxana Popa started her Etsy storefront in 2013, Teyxo, and has already achieved over 5,000 sales!  She has over 500 fashions available broken into a variety of lines like: “Urban […]

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Fashion startup: when does it make sense to offer a sale

As a small unkown business that is just starting off, the best advice on offering to do promotions, sales, discounts, etc – don’t do it.  Here is why: no one knows who you are or your price points. Major brands have tons of people watching them, and they charge a premium for their brand name.  They […]

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Growing your fashion business: Interview with Larimeloom

Maria Lucia Squillari knew from a young age that she wanted to work with her hands and be engaged creatively.  She started out selling knit scarves on Etsy when she was 20 years old.  After only a few months, she grew bored of the monotony of making scarves and moved on to sewing. Fast forward to […]

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Use Etsy as a springboard for your fashion business

Lizzie Norris of BettyBeth Handmade on Etsy let us know her secrets to getting started selling online with a fashion business.  Lizzie has a background that lends itself to running her own fashion shop.  She graduated from college with a degree in Costume Design with Textiles, then she worked for a number of small businesses including […]

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Fashion business marketing: AbiDashery

You ever get nervous and feel uncomfortable?  Perhaps when presenting in front of a crowd, or making that initial sales pitch or cold call?  Get over it!  If you’re going to run your own business, there can be nothing that gets in the way of success. If you’re an introvert, or you hate asking for […]

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Pattern making: negative ease and calculated measures

In our last tutorial, we covered the basic use of the design tool including: Defining and inputting your measurements. Designing your garment using the line tool. “Snapping” lines so that they relate to each other. Adding text to your pattern. Attaching your measurements to the design by using “define points”. Snap a point: Let’s dig […]

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