Category: Fashion Business

Pattern making: carving out a niche with Elise of honigdesign

There is so much that goes into running a successful small business and previously I’ve covered passion, having unique skills, and bootstrapping.  When you’re first getting started you’ll also want to find your niche. The path may be long and winding, but you should be receptive to differentiating yourself from your competitors and offering something […]

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Pattern making business: Felicity Patterns & Repeat customers

Stephanie Bull is a veteran pattern-maker with over 4 decades of industry experience.  Not ready to retire, Stephanie decided to leave behind working for commercial company’s to do her own thing and sell her patterns online. She has an Etsy shop with over 10,000 sales, 148 available patterns,  and she works out of a home […]

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How to run a pattern-making business: Orilis from WildLilyandLace

Some people love to make clothing and others love to design it.  If you fall into the latter category, you’ll enjoy hearing about Orilis Q’s pattern design business, Wild Lily and Lace. Orilis hails from sunny Fort Lauderdale Florida and started her Etsy shop in 2011.  Since then she has achieved over 2,000 sales, has […]

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Fashion startup leveraging social media: Teyxo

Achieving success with your own fashion line is the result of working hard and working smart.  We have the pointers to help you do both. Lara Roxana Popa started her Etsy storefront in 2013, Teyxo, and has already achieved over 5,000 sales!  She has over 500 fashions available broken into a variety of lines like: “Urban […]

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Fashion startup: when does it make sense to offer a sale

As a small unkown business that is just starting off, the best advice on offering to do promotions, sales, discounts, etc – don’t do it.  Here is why: no one knows who you are or your price points. Major brands have tons of people watching them, and they charge a premium for their brand name.  They […]

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Growing your fashion business: Interview with Larimeloom

Maria Lucia Squillari knew from a young age that she wanted to work with her hands and be engaged creatively.  She started out selling knit scarves on Etsy when she was 20 years old.  After only a few months, she grew bored of the monotony of making scarves and moved on to sewing. Fast forward to […]

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Use Etsy as a springboard for your fashion business

Lizzie Norris of BettyBeth Handmade on Etsy let us know her secrets to getting started selling online with a fashion business.  Lizzie has a background that lends itself to running her own fashion shop.  She graduated from college with a degree in Costume Design with Textiles, then she worked for a number of small businesses including […]

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Fashion business marketing: AbiDashery

You ever get nervous and feel uncomfortable?  Perhaps when presenting in front of a crowd, or making that initial sales pitch or cold call?  Get over it!  If you’re going to run your own business, there can be nothing that gets in the way of success. If you’re an introvert, or you hate asking for […]

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Fashion business partnership: 7thBeeNY

There are several startup incubators across the U.S. and there is one thing that they all have in common: funding typically goes to partnerships. There are several reasons why.  Two brains are better than one, at least one other person has vetted the idea and found it worthy of their time and hard work, most […]

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Why open your own fashion business

Toni and Stassy of ToniandStassy, are fashion designers who co-founded their own business and are currently selling their urban and contemporary designs on Etsy and also working for brands and clients on a consulting basis. They met in Fashion Design school and initially worked together on student projects.  Later, they worked together helping local pop […]

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